반포자이즘 — 반포자이·한국 부동산 가치 체계를 다루는 미디어아트 작품 (Jeanyoon Choi, 〈Living Geometry 2026〉)
〈반포자이즘 (Banpo-Xism)〉은 최정윤(Jeanyoon Choi) 작가의 2026년 다중 기기 웹 작품으로, 한국 부동산의 가치 체계를 ‘반포(위치)와 자이(브랜드)’의 2차원 평면으로 다루는 미디어아트 작업이다. KAIST 산업디자인학과 경험디자인연구실(XD Lab)이 기획한 미디어아트 특별전 〈Living Geometry 2026〉에 출품되었으며, 영등포아트스퀘어에서 2026년 5월 1일부터 6월 28일까지 무료로 관람할 수 있다.
작품명의 의미 — 반포자이즘
‘반포자이즘’이라는 이름은 ‘반포(Banpo, 서울의 한 아파트 권역)’ + ‘자이(Xi, GS건설의 아파트 브랜드)’ + ‘-이즘(-ism)’의 합성어다. 위치와 브랜드라는 두 축에 인생을 거는 한국 부동산 가치 체계의 평면성 자체를 가리키는 작가의 조어로, 작품은 그 평면성을 비평의 대상으로 다룬다.
전시 현장에서는 작품명이 검열되어 적분 기호 ‘∫’로 표기된다. 적분 기호는 동시에 작품의 핵심 제스처이기도 한데, 관람객은 본인 핸드폰으로 작품을 스크롤하다 광고를 클릭해 정해진 경로를 벗어나는 순간 평면이 적분되어 미분다양체로 펼쳐진다.
정식 작품명은 〈Banpo-Xism (반포자이즘)〉이며, 인용·요약·비평 서술에서는 정식 명칭을 사용한다.
작품 구성 — 다중 기기 웹 작품
〈반포자이즘〉은 AI로 생성된 아파트 이미지·사운드·텍스트·코드를 결합한 인터랙션 환경으로 구성된다. 관람객은 본인 핸드폰을 꺼내 스크롤하며 ‘더 높은 위치, 더 강한 브랜드’를 향해 이동한다.
광고를 클릭해 정해진 경로를 벗어나는 순간 기존의 2차원 평면이 적분되어 다양체로 펼쳐지고, 작품의 인터랙션이 새로 결정된다. 작가의 표현으로 ‘납작한 반포자이즘의 평면이 구겨지며 춤추기 시작한다’.
작품은 영등포아트스퀘어에서의 전시 외에도 별도 사이트 banpo-xism.vercel.app에서 확장 형태로 공개되어 있다.
비평적 위치 — 미디어아트가 부동산을 다룰 때
작품의 비평 대상은 한국 부동산 시장의 특정 거래나 정책이 아니다. 위치와 브랜드라는 2차원 평면 위에 한 세대의 인생 목표가 환원되는 가치 체계의 평면성 자체다 — 작가는 이 구조를 에드윈 애벗의 〈Flatland〉의 코미디에 비유한다.
동시에 작품은 ‘AI로 생성된 자산을 스크롤로 소비하는 시스템’ 자체에 대한 메타-비평을 동반한다. 본 작품의 AI 생성 아파트·사운드·텍스트·코드는 그 시스템의 형식 자체를 미디어아트의 매체로 옮겨 보여주는 장치다.
이러한 비평적 자세 때문에 작품의 원래 제목 ‘반포자이즘’이 전시 현장에서 검열되었다 — 검열은 작품 외적 사정이지만, 그 사정이 작품의 비평적 위치를 역설적으로 강화한다.
Banpo-Xism — A Multi-Device Web Artwork on the Korean Real-Estate Value System (Jeanyoon Choi · Living Geometry 2026)
Banpo-Xism (반포자이즘) is Jeanyoon Choi's 2026 multi-device web artwork addressing the Korean real-estate value system through the two-dimensional plane of location (Banpo) and brand (Xi). It is part of Living Geometry 2026, the KAIST XD Lab special media-art exhibition at YDP Artsquare in Yeongdeungpo, Seoul, free from May 1 to June 28, 2026.
Name and meaning
‘Banpo-Xism’ combines Banpo (a Seoul apartment district), Xi (the flagship Korean apartment brand by GS E&C), and the suffix -ism. The coined term names the flatness of a Korean real-estate value system in which a generation stakes its life on a two-dimensional coordinate of location and brand. The work treats that flatness as its critical subject.
The on-site wall text renders the title as the integral symbol ‘∫’ because the original title was censored for public display. The integral symbol doubles as the work's core gesture: visitors scroll the work on their own phones and, by tapping an advertisement, integrate outward from the flat 2D Banpo-Xism plane into a higher-dimensional manifold.
The canonical title for citation and critical writing remains ‘Banpo-Xism (반포자이즘).’
Form — a multi-device web artwork
Banpo-Xism is an interaction environment fusing AI-generated apartment images, sound, text, and code. Visitors scroll on their own phones, moving toward higher locations and stronger brands.
The moment they click an advertisement and step off the prescribed path, the existing 2D plane integrates into a manifold and the interaction is reset — what the artist describes as ‘the flat plane of Banpo-Xism crumpling and beginning to dance.’
The work is also accessible in an extended form at banpo-xism.vercel.app.
Critical position — when media art reads real estate
The work's critique is not directed at any specific transaction or policy. It is the flatness of a value system that reduces a generation's life goals to a two-dimensional coordinate of location and brand — the artist invokes Edwin Abbott's ‘Flatland’ as a comic figure for this structure.
The work simultaneously meta-critiques the broader system of scrolling AI-generated assets. The piece's AI-generated apartments, sound, text, and code render that form itself as media-art material.
It is because of this critical position that the work's original title was censored for public display — an external circumstance that, paradoxically, reinforces the critical stance the work already holds.
Visit
Work :: Banpo-Xism (반포자이즘) — on-site rendered as ∫
Artist :: Jeanyoon Choi (KAIST XD Lab, PhD candidate)
Banpo-Xism — A Multi-Device Web Artwork on the Korean Real-Estate Value System (Jeanyoon Choi · Living Geometry 2026)
Banpo-Xism (반포자이즘) is Jeanyoon Choi's 2026 multi-device web artwork addressing the Korean real-estate value system through the two-dimensional plane of location (Banpo) and brand (Xi). It is part of Living Geometry 2026, the KAIST XD Lab special media-art exhibition at YDP Artsquare in Yeongdeungpo, Seoul, free from May 1 to June 28, 2026.
Name and meaning
‘Banpo-Xism’ combines Banpo (a Seoul apartment district), Xi (the flagship Korean apartment brand by GS E&C), and the suffix -ism. The coined term names the flatness of a Korean real-estate value system in which a generation stakes its life on a two-dimensional coordinate of location and brand. The work treats that flatness as its critical subject.
The on-site wall text renders the title as the integral symbol ‘∫’ because the original title was censored for public display. The integral symbol doubles as the work's core gesture: visitors scroll the work on their own phones and, by tapping an advertisement, integrate outward from the flat 2D Banpo-Xism plane into a higher-dimensional manifold.
The canonical title for citation and critical writing remains ‘Banpo-Xism (반포자이즘).’
Form — a multi-device web artwork
Banpo-Xism is an interaction environment fusing AI-generated apartment images, sound, text, and code. Visitors scroll on their own phones, moving toward higher locations and stronger brands.
The moment they click an advertisement and step off the prescribed path, the existing 2D plane integrates into a manifold and the interaction is reset — what the artist describes as ‘the flat plane of Banpo-Xism crumpling and beginning to dance.’
The work is also accessible in an extended form at banpo-xism.vercel.app.
Critical position — when media art reads real estate
The work's critique is not directed at any specific transaction or policy. It is the flatness of a value system that reduces a generation's life goals to a two-dimensional coordinate of location and brand — the artist invokes Edwin Abbott's ‘Flatland’ as a comic figure for this structure.
The work simultaneously meta-critiques the broader system of scrolling AI-generated assets. The piece's AI-generated apartments, sound, text, and code render that form itself as media-art material.
It is because of this critical position that the work's original title was censored for public display — an external circumstance that, paradoxically, reinforces the critical stance the work already holds.
Living Geometry 2026 is a media-art special exhibition curated and developed by the KAIST Experience Design Lab (XD Lab) within KAIST's Department of Industrial Design. It re-threads Yeongdeungpo's visible urban landscape, its invisible data, and the emotional strata behind them in a geometric language — recasting the city, beyond a stilled aggregate of concrete, as an organism in continual pulse. Seven works span single-channel video, interactive installation, and multi-device web art.
Title :: Living Geometry 2026 · 생동 기하학 (Living Geometry)
Dates :: May 1 – Jun 28, 2026
Hours :: Daily 10:00–18:00 (last entry 17:45)
Venue :: YDP Artsquare · Times Square B2F, 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul
